Cynopsis Digital

Xploration Station, the STEM-oriented teen-and-family-friendly programming block that airs on Fox stations, is getting fan-interactive. As part of a contest being run through the Facebook page of the Xploration Station series Xploration Outer Space, students are being invited to submit videos explaining why they should be chosen as winners. (You can learn more about the contest here).

“Our ultimate goal for Xploration Station is to build out a digital business that appeals to kids and families who are interested in science and technology,” Steve Rotfeld, President of Xploration Station production company Steve Rotfeld Productions, told Cynopsis Digital. “Right now, the most effective conduit is through Facebook.

It affords us the opportunity to inform, entertain and engage our audience in real-time. And lucky for us, since it’s our business, video is a great way to do all that. We believe that those kids and families who enjoy our video on social media platforms like Facebook will ultimately migrate to our other digital sites, as they develop. And once they get there, they will have multiple ways to interact with the content.