Wired – The modern environmental movement means many things to many people, but to Philippe Cousteau, it still doesn’t mean enough.

As the heir to one of the most recognizable family names in oceanography and exploration, Cousteau has embraced environmental causes as his life’s mission, and he sees plenty of room for improvement. “There’s no real strategy in the environmental movement right now,” he says, “and there’s a lot of duplication of effort.